The Leader in Custom Printed Sports-Themed Promotional Items
The Leader in Custom Printed Sports-Themed Promotional Items
Here at Sports Marketing Plus, we’re all about helping those in the business of sports to build up their brands. And no matter the size, location, or goal of your brand, you need to be aware of the trends in sports marketing.
Based on what was successful last year and what we’re already seeing this year, here are five trends to know + examples of how to incorporate them into your strategy!
Immersive Experiences
Since the MSG Sphere has landed in Las Vegas, brands have been able to show off their names, logos, and colors in a new, vibrant way. While you may not be able to afford that type of immersive advertising, there are ways to give the gift of immersion. For instance, you could feature your company info on custom VR glasses, such as the King Cobra VR Viewer, which allows users to interact with apps and games.
When you’re attending trade shows and conferences, you can have interactive elements at your booth, as well. The ProtoM brings about a 3D, full-color, and full-motion display via a sleek tabletop design, while putting greens and basketball hoops allow attendees to show off their skills and win logo-printed prizes.
Custom Clothing Items
Two of the most successful sports marketing campaigns last year included custom–printed sneakers and custom-branded shirts, and clothes always do well, when it comes to merch.
That being said, customize shoes and tees that can then be included in onboarding kits, given away through social media, handed out at industry events, put into swag mags, and mailed as client appreciation gifts.
Wearable Technology
Another trending idea within the world of sports is wearable technology, and you can’t go wrong with a custom-printed fitness tracker. These 
track heart rate, blood pressure, steps, calories burned, sleep, calls, and more, all while encouraging overall wellness.
A big-ticket items like this is good for a prize in an employee health program, as a client gift during the holiday season, and for a giveaway item during a trade show raffle.
Sustainability
One thing consumers like to see from their favorite brands is sustainability. For sports marketing and promotional sports products, this can include recycled bags, eco-friendly jackets, and reusable water bottles like the popular 40-ounce Stanley cup.
Niche Sports
Finally, in 2024, we urge you to think beyond football, basketball, and baseball. Remember that there are athletes and sports fans who enjoy other options. Yes, there are tennis players longing for imprinted tennis gear, skiers searching for branded skiwear, cheerleaders wanting custom pep rally items, and individuals dying to get involved in the nation’s fastest-growing sport: pickleball.
What your brand’s size, location, or goal, we hope you consider these sports marketing strategies, and we hope you continue shopping our site for all your sports gear needs!
