The Surprising History and Fashion Comeback of Fanny Packs

Back and better than ever, logo-printed fanny packs allow you to stylishly appeal to your target audience, as these accessories offer fast and fashionable access to belongings.

Fanny packs, also known as waist packs, bum bags, and belt bags, have become a trendy fashion accessory over the years and especially as of late. These small bags are usually worn around the waist or across the chest, providing a hands-free way to carry essential items. Although they are now associated with modern-day streetwear, the history of fanny packs dates back centuries.

The origins of the fanny pack can be traced back to ancient times when people used small pouches to carry food, money, and other belongings while traveling. The Greeks and Romans are known to have used leather bags to carry daily supplies, which were attached to the waist with a belt or cord.

The use of waist packs continued throughout the Middle Ages, where they were called chatelaines and were attached to a belt or chain worn around the waist or hips. They were often used to carry sewing supplies or other small items.

In the 19th century, fanny packs evolved into the more modern form that we know today. They were carried by hunters, fishermen, and other outdoors enthusiasts who needed a convenient way to carry equipment and supplies. These packs were typically made of canvas or leather, with multiple pockets for organization.

By the 1980s, fanny packs became a popular fashion accessory, decorated with patterns, bright colors, and logos. But over the next decade, the popularity began to wane, as they were associated with tourists, dads, and other “White & Nerdy” people (well, at least according to Weird Al Yankovic).

Therefore, many are surprised that these accessories have made a comeback, but it’s true! Fanny packs…

• came back into the spotlight with the rise of streetwear
• are perfect for those interested in retro fashion, vintage clothing, and thrifting
• can be made with any design, color, and material
• are even considered stylish now, since everyone from Nike and Supreme to Gucci and Louis Vuitton has created their own version
• come in handy when going to work, on vacation, running errands, and beyond
• provide a cool, current, convenient way to show off a brand’s name and logo

To get in on the trend, consider custom-branded fanny packs for your next corporate gift or giveaway. And if you don’t know where to start, don’t worry/don’t hesitate to reach out to us at grant@sportsmarketingplus.com, in order to let our experts work with you to fulfill the perfect branded fanny pack project.

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• Tags: custom fanny pack, branded waist packs, designer bum bag, corporate belt bags, fanny pack history, fanny pack facts, fanny pack brands, fanny pack uses, fanny pack gift, streetwear, vintage fashion